Created by Ashleigh Fitzgerald
Mission Statement
Our merchandise will
allow today’s man to experience comfort without having to sacrifice style or quality.
Target Customer: Nathaniel
Demographics
Age: 25-35
Gender: Male
Residence: Urban City
Occupation: Photographer,
Stylist, Graphic Design, Journalist,
Architect
Income: $70- 175k
Education: Bachelor’s in
Art/Science Degree
Family Life Cycle: Single, Dating, Newly
Married
Size: Healthy, Fit, Comfortable
Psychographics
Personality: Outgoing, Strong Work
Ethic, Creative, Enjoys Friends, Being Outdoor, Charmer
Fashion Attitude: Trendy, Designer
Interest: Gym, Travel, Art,
Friends, Literature, History
Fashion Preference: Jeans, Blazers,
Sweaters, Button ups, Belts, Scarves, Woven-Shirts
Lifestyle: Music, Movies, Golf,
Traveling, Running, Fine Wine, Museums, Social Networking
This is just a summary of my Urban Gentleman Fall 2011 line.
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